Moin!
Ab Mitte des Jahres gibt es ein neues Spielthema von LEGO. Es nennt sich "Hidden Side". Es geht um paranormale Dinge in "Newbury" (was für ein Name...), die durch die beiden Figuren "Jack" und"Parker" gelöst werden.
Der Clou dabei ist, dass dieses neue Thema "Augmented Reality" benutzt, d.h. wenn man mit der richtigen App das Modell durch das Phone betrachtet, kommen eben diese paranormalen Dinge zum Vorschein.
NEW YORK (February 14, 2019) - The LEGO Group today unveiled LEGO® Hidden Side
TM, an augmented reality-enhanced LEGO play theme where kids must turn a haunted world back to normal, one ghost at a time. It is the only play experience available today that fully and seamlessly integrates augmented reality (AR) with physical construction to reveal a hidden world of interactive play. Developed for children 7 years and up, LEGO Hidden Side is showcased to buyers, media and influencers for the first time at American International Toy Fair Booth in Booth 1335 of Hall 3B at the Jacob K. Javits Convention Center, February 16 -19.
LEGO Hidden Side includes a series of eight “haunted” building sets full of awesome functionality and secret surprises that, on their own, provide the build and roleplay fun of any LEGO play theme. Activating the bespoke AR app developed together with the theme brings the models to life, revealing a hidden world of interactive mysteries and challenges to solve. When combined, the two worlds make each other even more compelling and fun.
“Our years of experience pioneering the convergence of technology and physical play have taught us that kids expect exciting play experiences that move seamlessly between physical and digital worlds – something we call fluid play,” said Tom Donaldson, senior vice president, Creative Play Lab at the LEGO Group. “At our core we focus on tactile building, but AR presents opportunities to enhance physical LEGO play with new action and mastery elements. We’re breaking the mold of gaming-first AR play experiences to create a new type of play where the physical world actually influences the AR layer, instead of the other way around.”
UPDATE: Ein Video von der Spielwarenausstellung in New York, welches die Sets und die AR-Funktion zeigt:
https://www.youtube.com/watch?v=HcMuvoLEwJ0
